Video game localization on the example of „League of Legends“

S razvitkom i ubrzanim rastom popularnosti video igara, javljaju se želja i potreba da se one prilagode svim potencijalnim korisnicima gdje god se oni nalazili, tj. javlja se potreba za njihovom lokalizacijom. Kako bi se zadovoljile potrebe svih igrača potrebno je korištenje usluga lokalizacije kako bi se video igre prilagodile ciljnim tržištima. U ovom radu opisuje se lokalizacija i njene karakteristike općenito iz perspektive video igara te se navode potencijalni načini lokalizacije kao i problemi i pitanja u procesu lokalizacije; što treba prevesti, zašto i na koji način. Sve navedeno bit će istraženo na primjeru video igre „League of Legends“. Uz navedeno će se predstavljena teorija nadopuniti istraživanjem provedenim nad igrom „League of Legends“. Iz igre će se preuzeti osnovni pojmovi vezani uz „in-game“ korisničko sučelje kao i nekoliko najpopularnijih likova te će se oni, kao i njihove govorne interakcije i sposobnosti, ručno prevesti na temelju usporedbe s drugim europskim prijevodima igre. Dobiveni rezultati vizualno će se prikazati te će se evaluirati putem ankete namijenjene (potencijalnim) hrvatskim igračima kojom bi se ispitalo njihovo prihvaćanje prijevoda s obzirom na dosadašnje iskustvo s igrom, te zainteresiranost za igru prilagođenu hrvatskom jeziku.With the development and rapid growth of the popularity of video games, there is a desire and need to adapt them to all potential users no matter wherever they are. In other words, there is a need for their localization. In order to meet the needs of all players, it is necessary to use localization services in order for video games to adapt to the target markets. This paper describes localization and its characteristics in general from the perspective of video games and lists potential ways of localization as well as problems and questions about the localization process; what needs to be translated, why and in what way. All of the above will be explored on the example of “League of Legends”, the video game. In addition to the above, the presented theory will be supplemented with research conducted on “League of Legends”. The basic terms related to the in-game user interface as well as some of the most popular characters will be taken from the game and they, as well as their speech interactions and abilities, will be translated manually based on a comparison with other European translations of this game. The obtained results will be visually presented and evaluated through a survey intended for (potential) Croatian players which would examine their acceptance of the translation with regard to their previous experience with the game, as well as their interest in the game adapted to the Croatian language